Great Food and Beverage UK LLP, is a private rapidly growing, food and beverages company in Asia. It manufactures and retails ready-to eat snacks, confectionery and frozen fruit bars. It was founded in 2009 by a group of international entrepreneurs and experts in the consumer goods industry from various markets, after identifying the need for affordable, street available, ready-to-eat refreshing snacks.
GF&B Shareholding is composed of a highly entrepreneurial team with ample of relevant experience in related sectors such as: Fast Food Franchises, Promotional Goods, Logistics, Gas Service Stations, among others; having combined yearly revenue exceeding U$ 40 million.
GFB develops, produces and commercializes snacks and beverages for the Asian Market in a Fun, Innovative and Convenient way, always ensuring the most memorable and high-end experience for its consumers.
The Company current products include reasonably prized Frozen Fruit Bars, Flavored Popcorn and Dip & Lick Spicy Lollypops in North and South India.
The first product in India was launched in New Delhi in the year 2010. The blockbuster Frutchill – an exciting Fruit Flavored Frozen Bar made with natural juices rocked the market with street sellers with pushcarts selling it, and later it became available at School Canteens and Retail Shops.
In 2011, Frutchill entered South India with a bang; rocking Bangalore and soon was garnering attention and success with expansion to other states in South like Kerala and Tamil Nandu and in North like UP and Rajasthan.
By November 2011, GF&B had grown to a team of over 500 Street Salesmen with a presence in over 7,000 Retail Stores, and 400 School Canteens in Delhi and Bangalore, catering to around 115,000 customers daily.
2012 was the year of another new product, CRACKY, the ready to eat flavored popcorn. This innovative new product was made by exclusive and special corns imported from America. This one of its kind product became an instant hit and soon the sales that started in Delhi-NCR at store level spilled to other parts of North India. This product is currently available at different points of sale like schools and traditional trade outlets and after the FDI in Retail, will start offering in Modern Trade.
2013 is the year of Portfolio and Geographical expansion, with the launch of Lolick, a unique and innovative snack that mix’s the experience of lollipop and chili powder that will be on sale Pan India. This year will also see introduction of three more unique yet successful products, strengthening the GF & B portfolio and ensure GREAT experiences for our consumers.
GFB is committed to bring a fun and innovative experience to our consumers with brands that delight and surprise.
By 2017 we will be the one of the fastest growing FMCG Companies in India, with at least 5 recognized and loved brands, with more than 500,000 point of sales, creating greater value for our customers, employees and shareholders.
GFB is truly dedicated to its principles of INSPIRING PASSION amongst the people associated with it.
We are the people who are BOLD. We believe in going one step ahead to achieve the brand equities. We believe in TEAM WORK & SPIRIT of inspiring each other to continually develop themselves and others. Continuous INNOVATION is the key stone for GFB. We believe in adding value to our consumer’s experiences. We believe introducing FUN, INNOVATION and CONVENIENCE by means of our products, which win the heart of our target consumer.
GF&B’s manufacturing plant is based in Manesar, an industrial town in Gurgaon, in the state of Haryana, located around 50 km southwest of Delhi’s Metropolitan area.
The facility is located in a modern industrial park. With over 2,500 sqft. of superbly designed plant with the latest state of the art equipments, spread out on 3 levels.
The Plant has 2 production lines, each with an operational capacity of 45 million units per year.
Quality control is exhaustive throughout the Production process.